
CERTIFICATIONS:
- Microsoft 365 Marketing Functional Consultant
- Demand Curve Growth Program
- Google Analytics Certified
- Google Ads & Tags Certified
PASSIONS:
- Fostering meaningful relationships with decision-makers.
- Exploring innovative solutions for lead generation.
- Creating impactful experiences through event-driven marketing
CONTACT ME:
Sam Colquhoun –
RESULTS-DRIVEN MARKETING PROFESSIONAL WITH A PASSION FOR STRATEGIC GROWTH
EDUCATION
Western University
Master of Media in Journalism and Communications (2022)
University of Waterloo
Bachelor of Arts, Honours Speech Communication (2021)
WHAT I BRING:
- Proven track record in full-cycle sales and marketing, with expertise in lead generation, CRM optimization, and relationship building.
- Strong communication and interpersonal skills to engage C-level executives and foster long-term partnerships.
- A passion for event-driven marketing, having consistently exceeded acquisition targets and strengthened brand reputations at industry events across North America.
- Skilled at creative problem-solving, using data-driven strategies to overcome challenges, increase ROI, and drive measurable results.
MY EXPERIENCE:
Marketing Team Lead
PaymentEvolution (2024 – Present)
- Led a comprehensive overhaul of the full sales cycle, driving a 21% increase in new registrations and boosting top-of-funnel growth.
- Represented the company at high-profile events across North America, building relationships with C-level decision-makers and exceeding acquisition goals.
- Coordinated with cross-functional teams to create cohesive strategies that increased brand awareness by 30%.
Marketing Coordinator
PaymentEvolution (2022 – 2024)
- Revitalized content strategies to address declining top-of-funnel registrations, achieving a 15% boost in conversions.
- Increased organic search visibility by 25% using advanced SEO techniques.
- Maintained CRM pipelines and collaborated with sales teams to optimize funnel performance.
Tourism Coordinator
Kincardine Tourism (2018 – 2021)
- Designed and executed marketing campaigns that increased social media engagement by 20% each working term.
- Produced and performed TV interviews and podcasts to promote events and the local community.
- Spearheaded digital strategies to boost tourism and support local businesses.