CERTIFICATIONS:

  • Microsoft 365 Marketing Functional Consultant
  • Demand Curve Growth Program
  • Google Analytics Certified
  • Google Ads & Tags Certified

PASSIONS:

  • Fostering meaningful relationships with decision-makers.
  • Exploring innovative solutions for lead generation.
  • Creating impactful experiences through event-driven marketing

CONTACT ME:

Sam Colquhoun –

RESULTS-DRIVEN MARKETING PROFESSIONAL WITH A PASSION FOR STRATEGIC GROWTH

EDUCATION

Western University
Master of Media in Journalism and Communications (2022)

University of Waterloo
Bachelor of Arts, Honours Speech Communication (2021)

WHAT I BRING:

  • Proven track record in full-cycle sales and marketing, with expertise in lead generation, CRM optimization, and relationship building.
  • Strong communication and interpersonal skills to engage C-level executives and foster long-term partnerships.
  • A passion for event-driven marketing, having consistently exceeded acquisition targets and strengthened brand reputations at industry events across North America.
  • Skilled at creative problem-solving, using data-driven strategies to overcome challenges, increase ROI, and drive measurable results.

MY EXPERIENCE:

Marketing Team Lead
PaymentEvolution (2024 – Present)

  • Led a comprehensive overhaul of the full sales cycle, driving a 21% increase in new registrations and boosting top-of-funnel growth.
  • Represented the company at high-profile events across North America, building relationships with C-level decision-makers and exceeding acquisition goals.
  • Coordinated with cross-functional teams to create cohesive strategies that increased brand awareness by 30%.

Marketing Coordinator
PaymentEvolution (2022 – 2024)

  • Revitalized content strategies to address declining top-of-funnel registrations, achieving a 15% boost in conversions.
  • Increased organic search visibility by 25% using advanced SEO techniques.
  • Maintained CRM pipelines and collaborated with sales teams to optimize funnel performance.

Tourism Coordinator
Kincardine Tourism (2018 – 2021)

  • Designed and executed marketing campaigns that increased social media engagement by 20% each working term.
  • Produced and performed TV interviews and podcasts to promote events and the local community.
  • Spearheaded digital strategies to boost tourism and support local businesses.