easy as s e o.
Elevating Blog Performance
PaymentEvolution’s blog was underperforming, with low traffic, minimal engagement, and declining top-of-funnel (TOFU) registrants.
The primary goal was to reverse this trend by redesigning the blog to align with modern SEO practices, improve content relevance, and increase organic traffic and user engagement.
150%
Increase in weekly visitors
22
Higher average position of posts
20%
Longer time spent on site
25%
Increase in high-quality backlinks
Content Creation and SEO:
Updated and created new blog content optimized for SEO, focusing on key topics relevant to PaymentEvolution’s audience. Integrated product ads naturally within the content to drive conversions.
Outreach for Backlinks:
Identified websites linking to competitors’ content and reached out to them with superior content, securing high-quality backlinks that boosted the blog’s authority and traffic.
Performance Monitoring and Iteration:
Continuously monitored the blog’s performance using analytics tools, making iterative improvements based on data insights to ensure ongoing growth.
Standardized Blogging Conventions:
Set new conventions for blog posts, including a minimum word count of 1,000 words, the inclusion of a table of contents, three relevant images, product ads, compelling CTAs, and SEO optimization.
Sam Colquhoun 